What is Content Writing? (Beginners Guide)

Social media effectiveness continues for brands; 93% of marketers reported that their social media efforts have generated more exposure for their organizations. When hiring a social media writer, again trust is a major factor as this person will become your brand’s spokesperson.

What is the meaning of content writing?

The term content writing in today’s digital age applies to the art of planning, writing, and publishing web content. Content writers may also be responsible for promoting and editing the content they produce.

Digital Marketing Training

Blogging: Blogs are a central part of building a strong content strategy, they can convey ideas related to products and your brand, while highlighting your thought leadership.

Product content: Selling products and services requires a unique set of writing skills. You’ll have to balance sales copy with storytelling and SEO strategies.

Brand journalism: PR news releases, customer and brand stories, and internal communications can all require the support and guidance of a content writer.

Whitepapers and eBooks: Content writers can help to produce highly technical and professional content which requires a focus on a specific subject. This helps to strengthen the authority of the brand.

Video scripts: If scripts are required to create videos or even podcasts for a company’s branding purposes, a content writer can assist with this.

Content Types

Content Writer duties and responsibilities

Content Writers are responsible for style and format consistency across all projects and communicating with other team members to create the best content possible. Other duties and responsibilities include:

Example 1

About The Association
Combining the strengths of the American Institute of CPAsand the Chartered Institute of Management Accountants, we empower the world’s most highly-skilled accountants – CPAs and CGMA designation holders – with the knowledge, insight and foresight to meet today’s demands and tomorrow’s challenges. We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide.

Summary of Role:
Write engaging, compelling long-form content that fulfills the requirements of the target audience. Provide well-researched written content through a variety of mediums, translating technical content into well-understood information utilizing our organizational tone of voice and writing style.
Accountabilities & Responsibilities:

Example 2

Six Feet Up is looking for a part-time Content Writer to help with researching, drafting and publishing blog posts, case studies, news items, award nominations, social copy, internal communications and more. If you’re familiar with producing online content (particularly highly technical content) and have an eye for detail, we’d like to meet you.
Your Responsibilities:

Example 3

We are looking for a prolific and talented content creator to write and produce various types of content regularly, to expand our company’s digital footprint, awareness, subscribers, and sales. This role requires a high level of creativity, adaptability, attention to detail, and advanced project and time management skills.

This is a full-time, in-office position. The position is not remote so you must be located in or able to reasonably commute to Miami Beach, Florida.

What does a content writer do?

A content writer does many things because there are many types of freelance writing niches. Every writer specializes in different areas, bringing unique skills and experiences to the table. But you will also find plenty of overlap across the content types each writer can handle.

Types of content writers: Blog writer

1. Blog writer

A blog writer knows how to turn complex topics into warm conversations. They are devoted to making engaging content that performs well. For a single article, they will work four hours on the draft and consider six blog titles along the way. Eventually, the blog writer will settle on a title with the highest click-through potential.

Blog writers use their inquisitive powers to hunt down and source data points that strengthen blog content. If they don’t understand a topic, they know content can’t be faked so they reach out to subject matter experts for support. They also collaborate with influencers and experts to produce interviews or add contributor quotes that bring more credibility to content.

Since a published blog post is ultimately another page on your website, blog writers also tend to have SEO expertise. If scoped into the project, some blog writers will perform keyword research and optimize the content. Others will take direction from your overarching SEO strategy. A skilled blog writer always integrates keyword phrases appropriately without sacrificing the integrity of the content.

Types of content writers: What is a brand journalist?

2. Brand journalist

A brand journalist is a natural-born storyteller and they don’t rest until they find their story. These writers are more extroverted by trade and they feed off the energy of their interview subjects. They will send cold outreach emails and follow up with phone calls to see the story through.

Best Free Content Writing Training

To be successful as a content writer, invest your time reading and watching videos on content writing training. Below is a list of a few websites that provide professional training:

Skillshare Premium costs money, but you can watch classes through its free 14-day trial that falls under the premium category. Some libraries offer access to Skillshare. Additionally, other classes on blogging, marketing writing, and business writing are completely free.

HubSpot offers 21 free certification courses; each takes several hours to complete. The one most prevalent to content writers is the content marketing certification course. At the end of each one, you’ll take a test to become certified.

Frequently Asked Questions

What are the types of Content writing?

Like blogging, SEO copywriting, website content development, social media writing, technical writing, creative writing, writing about case studies and sales copy, and more.

What is a content writing job?

The job of a content writer is to construct print and digital content for businesses that deliver information or showcase the products or assistance they offer. To develop content and give content writing services that accurately mirror company ideals, content writers often explore the material they need to write each writing or product description.

What is Content Marketing?

Content marketing is a marketing strategy utilized to attract, engage, and retain an audience through search engines by content creation and sharing appropriate articles, videos, podcasts, and other media. This procedure establishes expertise, promotes brand awareness, and keeps your company top of mind while purchasing.

The relevant process of marketing content sets and fosters relationships with your coming and existing customers. When your audience believes your company as a partner curious in their success and a helpful source of advice and guidance, they’re more potential to prefer you when it’s time to buy.

References:

https://www.reliablesoft.net/content-writing/
https://www.indeed.com/hire/job-description/content-writer
https://www.clearvoice.com/blog/10-types-content-writers-use/
https://contentwriters.com/blog/become-content-writer/
https://www.digitalvidya.com/blog/how-to-start-content-writing/

Cassie

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